In the digital era, FWS Group, one of Canada's leading industrial construction companies needed to connect to young, determined skilled trades with a philosophy that resonated: Build Your Career. That meant reaching trades workers and those with minimal experience, but seeking a better career online and better connecting to their followers. FWS had to find and convert hyper-relevant audiences for a strong return on ad spend. And their message had to be front-and-center to connect with driven individuals.

Leveraging Facebook, Instagram & Google ads to drive brand awareness, Loudspace produced a microsite and series of authentic interviews with current staff, a/b tested audiences, campaign creative, and ad copy to optimize results. Then, building top-of-funnel prospecting audiences increased conversions in critical direct-response campaigns. We prepared for launch with a robust campaign strategy and carefully segmented audiences. 

Loudspace & FWS Group’s partnership produced incredible lead generation, with 2+Million Impressions, 1100+ Applicant Leads Generated & a series of videos that left a lasting impression on their audiences.