Alair Homes Manitoba partnered with Loudspace for full-service marketing support, balancing the established Alair brand identity with a customized approach for the Manitoba market. Our work includes social media management, ad campaigns, and high-quality photo and video production to showcase Alair’s custom homes and active construction sites.

Beyond content and branding, we developed a custom-built experimental website, running in parallel with their corporate site to test and optimize new marketing strategies. This innovation has led to significant improvements in performance metrics:

• Google Ads Click-Through Rate (CTR) improved from 4.77% to 7.52%
• Key event rate (phone calls, contact forms, and lead generation actions) surged from 2.62% to 32.66%
• Bounce rate has dropped, improving user engagement and conversion potential

By refining Alair Homes Manitoba’s digital presence, engagement strategy, and lead generation processes, we’ve delivered higher engagement, better conversions, and a stronger competitive edge in the regional market.