A lottery is all or nothing. Tickets either sell before the draw or they do not sell at all. There is no next quarter to make it up in.
01
The draw date is fixed
Tickets either sell before it or they do not sell at all.
02
Bonus deadlines set the pace
Miss the push and the whole curve flattens behind it.
03
The board is watching last year
The number to beat is already on record.
04
The cause is counting on it
Unsold tickets are programs that do not get funded.
Tickets
306,000+
Tickets sold and tracked for hospital and charity causes
Revenue
Millions
In tracked ticket revenue driven for causes
Return
4-8x
Verified return on tracked campaigns. Boosted posts have hit 15x and higher
Measurement
Every ticket
Tied back to the exact ad that sold it
Delivery At Scale
284M+
Ad Impressions
5.27M+
Clicks To Ticket Sites
7.96M+
People Reached
Recent reporting window only. Lifetime delivery is substantially higher.
A major hospital foundation lottery was spending well but couldn't prove what it actually sold. We rebuilt the measurement and moved it to a purchase optimized objective. Nothing about the audience changed. The machine did.
3.3x
Higher Return
3.7x
More Tickets Per Dollar
Same audience. Better machine.
And The Creative
A provincial charitable lottery leaned into patient and cause story creative. The story sells the ticket.
5-14x
Click Rate Vs Standard Ads
3-5x
Geo Targeted Engagement Lift
01
We prove return. Most can't.
We run our own server side measurement, so ticket purchases are tracked first party and tied back to the exact ad that sold them. Most agencies report clicks and hope.
02
We engineer the buy, not just the traffic.
Moving a lottery to a purchase optimized objective is the difference between busy and sold out. That is a decade of category insight, not a setting.
03
We are built for deadlines.
Launch, bonus deadlines, final countdown. Each is a different play and we have run all of them at scale, for years.
04
We are the digital layer, not a threat to your promoter.
Advertising, websites, landing pages, CRM, email, analytics and creative production, slotting in beside your existing team.
05
Discretion is built in.
We work under strict confidentiality with the foundations and promoters we serve. Your data and your results stay yours.
Digital Advertising
Campaign Websites
Landing Pages
CRM & Automation
Email Marketing
Analytics & Reporting
Photo, Video & Creative
01
Launch
Warm lists activated, early bird positioning, tracking verified before a dollar goes out.
Foundation
02
Early Bird
Momentum while the incentive is strongest. Creative tested against real purchase data.
Velocity
03
Bonus Deadlines
The mid campaign push. Targeted reminders and creative refreshes around every premium cutoff.
The Push
04
Final Countdown
Peak spend, hourly reminders, checkout under load. The last 48 to 72 hours are consistently the highest selling of the campaign.
Highest Selling Days
✓
What your last campaign actually sold, not just what it reached
✓
Where cost per ticket is higher than it needs to be
✓
What your measurement is failing to capture
✓
A straight answer on what we would change first
Discretion
We work under strict confidentiality with the foundations and promoters we serve. Your data and your results stay yours. That is why there are no client names on this page.
