In the digital landscape, Saint Boniface University aimed to attract students from Manitoba, Saskatchewan, and overseas. Understanding the need to connect with a youthful, diverse audience, the university leveraged Facebook, Instagram, and TikTok for its student recruitment campaign. The focus was on identifying and engaging relevant audiences for efficient ad spend and impactful messaging.
The campaign included authentic content like interviews with current students, strategically A/B tested for optimal engagement. This approach, coupled with targeted social media advertising, enhanced the university's online presence and effectively connected with prospective students. The result was a successful campaign with significant impressions, numerous applicant leads, and memorable content that resonated with the target audience.