Alair Homes

PROJECT
Alair Homes | Full Service Marketing
When
2024
WHAT

Full Service Marketing, Video Production, Photography, Social Media, Custom Website Development, Digital Advertising, Tranking, Analytics

Alair Homes Manitoba partnered with Loudspace for full-service marketing support, balancing the established Alair brand identity with a customized approach for the Manitoba market. Our work includes social media management, ad campaigns, and high-quality photo and video production to showcase Alair’s custom homes and active construction sites.

Beyond content and branding, we developed a custom-built experimental website, running in parallel with their corporate site to test and optimize new marketing strategies. This innovation has led to significant improvements in performance metrics:

  • Google Ads Click-Through Rate (CTR) improved from 4.77% to 7.52%
  • Key event rate (phone calls, contact forms, and lead generation actions) surged from 2.62% to 32.66%
  • Bounce rate has dropped, improving user engagement and conversion potential

By refining Alair Homes Manitoba’s digital presence, engagement strategy, and lead generation processes, we’ve delivered higher engagement, better conversions, and a stronger competitive edge in the regional market.

Platforms
Google Ads
Facebook ads
instagram ads

Website

Video Production

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Winnipeg Marketing Agency Loudspace
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